Here are four signs that indicate it might be time for a new website design.

Your website is not mobile-friendly

It is absolutely imperative that your website be optimized for mobile devices. Over 60% of internet traffic now comes from mobile devices, so if your website is not designed with this in mind, you are missing out on a huge chunk of potential traffic and customers. A good way to tell if your site is not mobile-friendly is to pull it up on your own phone and see if it’s easy to navigate. If you have to zoom in and scroll around a lot just to find the information you’re looking for, chances are good that your potential customers will have the same experience—and they will probably just give up and go to a competitor’s site instead.

Your website looks like it was designed in the ’90s

When was the last time you updated the design of your website? If it’s been more than a few years, chances are good that it looks pretty dated. Websites that were cutting-edge 10 or 15 years ago look pretty archaic today, so if your site has an outdated design, it could be hurting your business more than you realize. A dated design can make your business look out-of-touch and behind the times—not exactly the impression you want to make on potential customers.

You’re not getting any organic traffic

If you’re not seeing any results from your SEO efforts, it might be time for a redesign. Outdated coding and poor organization can make it difficult for search engines to index your pages, which means they’ll never show up in search results. This lack of organic traffic can hurt your business in a number of ways; not only will potential customers never find your site, but you’ll also miss out on valuable data that can help you improve your marketing efforts.

Your bounce rate is through the roof

A high bounce rate is often indicative of a poor user experience—and if users can’t find what they’re looking for on your site, they’re likely to hit the back button and go somewhere else. There are a number of factors that can contribute to a high bounce rate, but one of the most common is an outdated design. If users can’t figure out how to navigate your site or find the information they need, they’re soon going to get frustrated and move on to someone who makes things easier for them.

Your website is one of the most important tools in your digital marketing arsenal—so don’t let an outdated design hold you back! If any of the above four signs sound familiar, it might be time for a refresh. Not sure where to start? Our team of web design experts would be happy to chat with you about how we can help redesign your website.